How can we make globalization something that brings prosperity to Essay

How can we make globalization something that brings prosperity to everyone - Essay Example Finally, the paper concludes with an overview of the aforementioned issues, in particular, the results of the critical evaluation based on the featured theoretical perspective while highlighting the positive impacts of on overall globalization. Keywords, Tranformationalist, Globalization, Satellite, and age, Global Village, Global politics, Global economy and Culture Tansformatiomationlist Theoretical Perspective on Globalization The transformationalist theoretical perspective offers a deep insight into the globalization debates. In its view, globalization is something that is occurring and is changing the face of modern societies, however while the change is occurring many aspects remain the same (Mozaffari 34). Transformationalists still see nation states as retaining much power to steer their own course in the global economy. For instance, while the global capitalist system cuts across most parts of the globe; many nations retain the power to determine their own taxation and econo mic policies. On the political platform, rather than being consumed by a system of global governance where sovereignty and power are eroded by global institution, transformationlists suggests that governments are compelled to adapt an active and outward stance towards governance within the complex conditions of globalization (Heywood 45). This view suggests that nations have to adapt and interact with new Institutions, social movements, and international bodies on a global level and rather than lose power many nations are adapting to this process. On a cultural level, transformationlist see a two-way dynamic happening where global migration telecommunication and mass media are contributing to the diffusion of cultural influences (Giddens 50). From this perspective, whilst the western cultural aspects penetrate many regions across the globe as depicted in Coke and McDonalds, there are counter flows of non-western cultural aspects, which is evidenced by the increasing number of foreig n restaurants in major cities and towns across the globe. This scenario is seen in the satellite and age where the spread of information on an intercultural basis is rapidly taking shape. Ideally, the world is experiencing a cultural exchange in a two-way traffic. Critical Analysis Suddenly, the world appears to have turned into a small place as people can connect and learn of information and events happening in distant places. The optimistic term â€Å"a global village,† coined in the early 1990 refers to the world, becoming, more integrated and hence resembling a village, where people have constant interactions and often depend on one another for survival. Globalization is a product, which has been made possible through the introduction of some important technological innovations including the . The appearance of undoubtedly contributed much to globalization. Today, the affects Globalization in many aspects. Ideally, it imparts the three dimensions of Globalization cultural , economic, and political (Modelski 32). In many respects, affects globalization. Some of the components are cultural and business aspects connecting many people across the globe and the governance of the . globalization relates closely to Transformationslist theoretical perspective on globalization. Globalization relies on the profound transformation change and the major driving force

SWOT Essay Example | Topics and Well Written Essays - 1750 words

SWOT - Essay Example The patriarch of the firm had built a culture of intricate customer service; they went deeper by understanding their customer’s needs completely Culture of intricate customer service; Through innovative means of handling their customers such as the delivery service Evergreen established its pedigree in customer service compared to its competitors. Customers and market: Their market comprised of highly educated, upper income, health conscious and informed; this means that they were able to sell easily their natural and organic foods to them. The company prided itself on immaculate service and superior and fresh products, meaning that were able easily convince their target market to buy those goods from them. The market for natural products in Rocky Mountain States had the highest rates of growth in terms of market expansion, given as 11.4 percent against a Midwest rate of merely three percent. Original marketing expertise: Their marketing technique even though simple, but it ha s been effective over the years, as the customers have grown accustomed to it. The quirky, original hand painted signs displayed both outside and indoors had a remarkable success in imprinting the company’s brand name. Strong brand and reputation: The founder had built a strong brand name through provision of quality products over a long period luring many people to the image of the brand; this in fact aided the company in the process of acquisition. Effective and efficient management: Their acquisition strategy and general management style and decentralized system of control had achieved considerable results for the firm. Their style of management was very sophisticated for such a relatively small firm; as such, styles were typical of large firms, the company introduced comprehensive appraisal of their operations. The firm holds on to their staff especially those who occupy important decision-making roles. The overall strength of the stores and the firm itself is the company ’s CEO; she is the rock of the company making important decisions that have propelled the company to its heights from the humble beginnings that it was founded upon. Norton oversaw acquisitions that contributed to a considerable degree to the company’s overall gross profits; the growth in the company’s profit is the foundation of its growth. Weaknesses: Risky acquisition style: The Company has lost money before in its mergers and acquisitions in the past three years; this process of investing in loss making enterprise was not properly thought out. Non-prime Location of the company stores: The company was located in areas that were lower in prime compared to rival supermarket chains in the same region; this might affect its level of comparability and growth potential. Lack of superior access to distribution channels compared to competitors: Larger competitors in the same area had the advantage of own branding of their own goods unlike the case study, whose produc ts were perishable and therefore unlikely to be branded. Opportunities: Political/Legal A new cross regional market: By moving out of the Rocky Mountain West region, the company had expressed its thirst for a market far away from the region of its establishment. The acquisition of the Arugula Grocers is